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The Platinum Rule: Using Empathy to Drive Profits

Changing your perspective to increase guest satisfaction, boost revenue and wow visitors.

Learn how to exceed customer expectations, get more visitors and improve your online reviews all by better understanding The Platinum Rule. We're giving some simple tools to help you recognize what others want and how to customize your approach to make sure everyone is satisfied, including the bottom line.

This course takes about 45 minutes and includes a tremendously helpful workbook with lots of practical hints, tips and guidelines.


Your Instructor


Stephen Ekstrom
Stephen Ekstrom

Stephen, founder of the Relate Strategy Group, is one of the tourism industry's greatest influencers. The strategies, tactics and programs he's created have influenced hundreds of millions of travelers. Stephen's insight and understanding of industry trends, resources and buyer tendencies have produced creative domestic and international marketing solutions for a wide variety of tourism products and destination marketing organizations. He has been profiled by the New York Times, appeared on local and national television, a guest on popular talk radio programs, contributing author to and featured by numerous travel industry publications. You may have even seen him speak at Columbia University or deliver inspiring professional development programs for trade associations.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!