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Tourism Masterclass

The Ultimate Introduction to Developing, Marketing & Selling Tourism Destinations, Essentials & Experiences

Become A Pro

Tourism is one of the fastest growing industries in the world today. This course gives you the skills and tools you need to create great tourism product and capitalize on high volume travel markets. You'll learn the secrets to maximizing revenue, visitor counts, repeat visitation and extended stays. After constructing an impressive sales & marketing toolkit, you'll be able to implement pricing strategies that make the most of your peak seasons and bring more visitors to the shoulder periods. Students are able to approach digital distribution channels with confidence and ready to make deals. Throughout this course we'll even show you how to find and establish profitable relationships with the industry's leading professional travel planners, tour operators and agents. Become a pro today!


Your Instructor


Relate Strategy Group
Relate Strategy Group

Relate Strategy Group has influenced millions of travel experiences reaching all segments of the tourism and hospitality industry.

Relationship experts, Relate Strategy Group's leadership team is trusted by 150,000+ travel professionals, tour operators and agents within their worldwide network. Relate Strategy Group is an independent provider of thoughtful marketing, representation and professional development that drives travel, tourism and hospitality economies and careers.

The team at the Relate Strategy Group is made of experienced tourism sales, marketing, distribution, operations and training experts. They've served on industry association boards & committees, planned & run tours, trained and developed the fastest growing companies in America and achieved record growth for a wide variety of tourism entities. This multidisciplinary approach, combined with industry leading technology, data management and marketing capabilities continues to inspire travel experiences, connecting professional travel planners from all segments with the destinations, products, services and support they need anywhere in the world.


Course Curriculum


  Course Introduction: Meet The Instructor
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  Tourism: A Growth Industry - its Origin and Economic Impact
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  Creating Product that Visitors Crave
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  Powerful Pricing Models & Strategies
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  Promote: Marketing & Distribution
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  The Essential Sales & Marketing Toolkit
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  Selling to the Trade: Relationships that Drive Business
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  Tapping Into International Markets
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  Awesome Site Inspections & Fam Tours
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  Profitable Partnerships: Who, What, When, Why & How
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  Online Reviews: Managing & Improving Your Review Scores
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Frequently Asked Questions


When does the course start and finish?
The course starts now and you'll gain access to a new course section every two weeks! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Becoming a master of the travel trade opens new doors and countless opportunities for people who are passionate about tourism. Enroll today to start learning how to capture more visitors, surpass your goals and build a career that is personally rewarding.

Get started now!